Saturday, April 23, 2011

The power of words 

Saw this nifty ad over at Houston's Clear Thinkers:

I'm not sure I believe that would actually happen, but one would stop to read and think and perhaps in the end reach in to the pocket.


By Anonymous Anonymous, at Sat Apr 23, 10:11:00 AM:

Very good, thanks for posting it. mpw  

By Anonymous tyree, at Sat Apr 23, 10:11:00 AM:

Beautiful and moving.  

By Anonymous sirius, at Sat Apr 23, 10:20:00 AM:

Conveys elegantly in 108 seconds more than most films manage in 108 minutes.  

By Anonymous sirius, at Sat Apr 23, 10:27:00 AM:

Also, couldn't help noticing its juxtaposition against a prior posting. Should be required viewing for all teachers attending any meeting hosted by the Conference on College Composition and Communication.  

By Anonymous Anonymous, at Sat Apr 23, 11:54:00 AM:

Of course it could happen! Words have great power. And, this advert has beauty; thanks for putting it up- you improved my view of this rainy day considerably.  

By Anonymous Mr. Ed, at Sat Apr 23, 04:09:00 PM:

A very effective short. Yes words are tool numero uno.

What I noticed here was not so much that changing words made a difference, but rather that changing the message made a difference. Any time you rephrase a call for help or sympathy into a desire or voice for life and for strength in the face trying circumstance, you have a message people want and need to hear. It will be rewarded.


By Blogger pam, at Sun Apr 24, 04:20:00 PM:

I couldn't upload this yesterday; I am glad I tried again today.

It's all in the spin. . . . An effective ad precisely because it makes one stop and think. Thanks for posting, TH.  

By Blogger Kathryn, at Wed Apr 27, 03:35:00 PM:

I understand that this is a teaching tool for marketers, to teach honing of what you want to say in order to get the best outcome; in a real life situation I'd ask the first question that came to mind, "How can I help you?"  

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