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Saturday, April 23, 2011

The power of words 


Saw this nifty ad over at Houston's Clear Thinkers:



I'm not sure I believe that would actually happen, but one would stop to read and think and perhaps in the end reach in to the pocket.


8 Comments:

By Anonymous Anonymous, at Sat Apr 23, 10:11:00 AM:

Very good, thanks for posting it. mpw  

By Anonymous tyree, at Sat Apr 23, 10:11:00 AM:

Beautiful and moving.  

By Anonymous sirius, at Sat Apr 23, 10:20:00 AM:

Conveys elegantly in 108 seconds more than most films manage in 108 minutes.  

By Anonymous sirius, at Sat Apr 23, 10:27:00 AM:

Also, couldn't help noticing its juxtaposition against a prior posting. Should be required viewing for all teachers attending any meeting hosted by the Conference on College Composition and Communication.  

By Anonymous Anonymous, at Sat Apr 23, 11:54:00 AM:

Of course it could happen! Words have great power. And, this advert has beauty; thanks for putting it up- you improved my view of this rainy day considerably.  

By Anonymous Mr. Ed, at Sat Apr 23, 04:09:00 PM:

A very effective short. Yes words are tool numero uno.

What I noticed here was not so much that changing words made a difference, but rather that changing the message made a difference. Any time you rephrase a call for help or sympathy into a desire or voice for life and for strength in the face trying circumstance, you have a message people want and need to hear. It will be rewarded.

M.E.  

By Blogger pam, at Sun Apr 24, 04:20:00 PM:

I couldn't upload this yesterday; I am glad I tried again today.

It's all in the spin. . . . An effective ad precisely because it makes one stop and think. Thanks for posting, TH.  

By Blogger Kathryn, at Wed Apr 27, 03:35:00 PM:

I understand that this is a teaching tool for marketers, to teach honing of what you want to say in order to get the best outcome; in a real life situation I'd ask the first question that came to mind, "How can I help you?"  

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