Saturday, April 23, 2011
Saw this nifty ad over at Houston's Clear Thinkers:
I'm not sure I believe that would actually happen, but one would stop to read and think and perhaps in the end reach in to the pocket.
Also, couldn't help noticing its juxtaposition against a prior posting. Should be required viewing for all teachers attending any meeting hosted by the Conference on College Composition and Communication.
A very effective short. Yes words are tool numero uno.
What I noticed here was not so much that changing words made a difference, but rather that changing the message made a difference. Any time you rephrase a call for help or sympathy into a desire or voice for life and for strength in the face trying circumstance, you have a message people want and need to hear. It will be rewarded.
I understand that this is a teaching tool for marketers, to teach honing of what you want to say in order to get the best outcome; in a real life situation I'd ask the first question that came to mind, "How can I help you?"