Tuesday, August 17, 2010
From "4 Things We Hate About the Obama Oil Spill Review" we get this cranky and yet awesome little rant:
Let's just start with this: it's time to ban the word "robust" from usage as a term of action by both business and government. We can't even read the word "robust" anymore in a corporate press release or government statement without a language lie detector in our brain igniting neuron fireworks -- and we had to read the word many times in the Obama oil spill review document.
Agreed. When I see "robust" in any institutional communication, my inner Pavlov's dog smells bullshit. And that is a tragedy, for "robust" was once a fine and manly word, now ruined for us all by corporate flacks and political hacks.
I wish the professional spinners would stop spoiling good words.
Nefarious people will always use trusted words to promote their dark message. Face it, how far would they get if they used words with questionable connotations? It's a constant grind of good words going bad. I remember when gay meant light and lively and journalism had some respect to it.