Monday, August 10, 2009
Ad Freak wonders whether this six minute history of Johnny Walker is the best ad of the year. Well, I found it fascinating, and I don't even drink Scotch whisky.
Fascinating -- and very well done. Of course, it will never win an award for the best advert of all time: runs for more than 30 seconds and does not feature large acreages of nubile female flesh.
What is the marketing campaign? Where are they going to run this video?
"and the grandest of them all, Johnnie Walker BLUE Label"--I can see why your enthusiasm for the ad might be tempered ever so slightly. It takes a whiskey company to recognize the superiority of primary colors over blends.
If I may... a story my grandmother told about her visit to Scotland, to visit the area her dad came from.
She hated having change get loose in her purse, but her coin-purse got broken before the trip. One of her nephews gave her a nylon wallet with velcro along all the edges-- the coins couldn't fall out.
Well, along the way she stopped into a store and found a few things she thought worth buying. Took them to the front and talked to the store owner, finally pulls out her wallet and opens it. The velcro screeched like a dying cat.
The man grinned with pride:
"Ach, an' that's a good Scottish wallet, she ssscccccrreeeeames when ya open 'er!"
Boycott Johnny Walker.
London-based Diageo is closing the Kilmarnock plant after 189 years of continuous operation, and also the Port Dundas plant. 20,000 were on the streets in Kilmarnock to protest the closure just a few weeks ago.
And Johnny Walker is blended crap with an inflated marketing budget anyway.
Do yourself a favor and pick up a bottle of Langavulin 16 year single malt instead. It's the real deal.