Sunday, December 23, 2007
Disneyland's solution to a weight problem: Free food!
The special end-of-year Fortune "Investor's Guide" has a goofy feature devoted to the "101 Dumbest Moments in Business, 2007" (no link, working from hard copy). Number 13 reminded me of my "weight problem" in Phoenix on Saturday afternoon:
Disneyland announces plans to close the "It's a Small World" attraction to deepen its water channel after the ride's boats start getting stuck under loads of heavy passengers. Employees ask larger passengers to disembark -- and compensate them with coupons for free food.
I'm not so sure that's a "dumb moment in business." Would not free food be especially appealing as compensation to "larger passengers"? An "ironic" moment in business, maybe, or a "pandering" moment in business, but a dumb moment? I think not.
1 Comments:
By 
Georg Felis, at
Sun Dec 23, 02:19:00 PM:
Well, at least the reward should match the recipient. After all, you wouldn't attempt to bribe Weight Watchers members with Ice Cream coupons.
