Wednesday, August 08, 2007
Good advertising
So, a plastic surgeon hired a plane to fly this ad up and down the Jersey shore on Saturday.
I imagine it stimulated a few conversations.
13 Comments:
By 
Christopher Chambers, at
Wed Aug 08, 07:48:00 PM:
Consider the target market. On the Jersey shore this is probably the best form of direct advertising other than an illegal billboard on the Garden State or a supermarket insert or something glued to a cigarette cartoon. If it was Sag Harbor or Marthas Vineyard, the doc would have released a podcast.
By 
, at
Wed Aug 08, 09:56:00 PM:
Chambers:
Are you saying that because they're not as wealthy as MA vacationers that the mass marketing is something low grade? who knows if this Doc also uses other forms of advertising, or even hails from the Vineyard?
FWIW, the folks at the Jersey shore include some of the wealthiest people in America. I simply see this as classic shotgun marketing. Personally, if I were female, or looking to have my gal's rack enhanced, I'd shy away from the "want big tits?, call me" style approach, but who knows? the surgeon might actually have good skills, but this type of marketing would give me pause. With so many enhanced women, we're down to the broader (no pun intended) approach to finding the next customer.
Which is to say, if levitra, cialis and other "male enhancement" products were only marketed on CNN, would that mean that liberals are soft dicked fairies needing help to keep wood for their unshaved lady (or male friends)?, or just an effort to attract more men who wish to try the product?
John from Jersey
By TigerHawk, at
Wed Aug 08, 10:02:00 PM:
John from Jersey -
"the surgeon might actually have good skills"
He has before-and-after shots on his website.
Not that I looked at them or anything.
By , at
Wed Aug 08, 10:11:00 PM:
Jack ... some of those racks are nice work, some of the pics of trainwreck before/after make me wonder what the patient and doc were going for ... lol
I will give him this: with a name like racanelli, he's in the right business.
JT
By , at
Wed Aug 08, 10:25:00 PM:
I'm not going to comment on the content of the ad, but on the operation of these things. To start with they don't fly up and down the shore, they only fly right to left for air traffic control and readability reasons. Their operation is fascinating. I rode my bike down to the place on the DE-MD border a couple of miles inland a few years ago where the airfield is. They have Piper Tri-Pacers and Cessna 172s and other such low speed aircraft. Anyway there's about six wires with hooks coming out the back of the aircraft. The wires are looped around the side of the aircraft and into the pilot's side window. He takes off and throws the #1 wire out the window. Meanwhile the ground crew has laid out the appropriate banner backwards on the field so it peels off. At the head end is a loop which is stretched between two poles. After takeoff the pilot circles around and swoops down catching the line with his hook just like a carrier pilot catches the third wire. The plane lurches some as the weight comes on, but it struggles up into the air. The pilot flies to the beach and flies up the particular beaches that the advertiser has paid for for the amount of time he has paid for. It wouldn't make much sense to advertise the early bird special at the Rusty Rudder in Dewey to people in south Ocean City, MD. "Problem Pregnancy" maybe. After doing the required passes the pilot returns to the field and drops the banner on a low pass by releasing the wire and hook from inside the plane. He then throws out the #2 wire and hook. This goes on until he runs out of wires. Then the pilot comes in for fuel, lunch, and a leak. The same banners may be used morning and afternoon so they often are not broken up. The generic banners are made up with letter/number sets that clip onto a mesh banner backing. Every few years there's an article in the local free beach rag about these operations. The pilots usually are private pilots trying to boost their hours so they can go commercial. They can fly up to 900 hours in a single summer.
JLW III
By , at
Wed Aug 08, 10:47:00 PM:
I think more impressive work is performed by the great Dr. Philippe Chout. See
http://www.philippechout.com/bodysein1d1e.html
http://www.drchout.com/sein04.html
Even if you can't read or understand French, you can still appreciate the site.
By , at
Thu Aug 09, 12:19:00 AM:
Why do the ladies have all the fun? Why have there been no comparable penile implants? I'm hoping someday a guy with a Louisville Slugger will be as commonplace as a 34-C rack.
ps- Dr. Racanelli uses saline implants. Boooo!
By , at
Thu Aug 09, 12:36:00 AM:
Too late for me. Bought the wife a set four years ago. Best money I ever spent, the gift that keeps on giving.
By , at
Thu Aug 09, 01:06:00 AM:
Erotic and nasty and he will get a grant from the NEA National Endoment for the Arts
By Christopher Chambers, at
Thu Aug 09, 07:14:00 PM:
John from Jersey (I love that name--who a f**k are you for real?): you have shamed me and I apologize for the tongue in cheek comment on the type of audience a crowded shore beach or boardwalk versus Sag Harbor and Martha's Vineyard LOL. But tell me--is it true that it was your experience that proved this axiom false: "If you can't get laid in Wildwood you can't get laid anywhere."
By , at
Thu Aug 09, 07:45:00 PM:
CC ... lol
Never tried to glaze the ham in Wildwood, but did go there when I was young and it was a very fun place. I think there's a second Wildwood adjacent to it (heights, or something like that). One is dry, the other isn't.
One thing's for sure ... you'd have a better time with Jersey girls than the stuffy New England types.
FYI ... I'm the same John as NC that posts sometimes. I'd have a blogspot, if I had an ounce of the energy you guys have to write.
By Unknown, at
Wed Aug 15, 06:47:00 AM:
Have to love the hypocrites in New Jersey; has anyone taken a look at what the women were on the beach? It is a lot worse than what is up on that flyer. Just a little history for the people who are questioning the man’s credentials due to an ad. Recently when my 20 month old was burned and was getting badly mistreated in the hospital, I called Dr Racanelli, to ask him some advise on what I should do for her, he instructed me upon checking out of the hospital to come directly to his house, interrupting his family dinner, so he could correctly wrap and treat my daughter. He has treated her ever since, never so much as asking for a copay. Now thanks to this horrible Doctor, my daughter will grow up scar free and never have to feel self-conscious about scaring that would have been from her chin down thanks to an untrained know-it-all resident at the hospital. So when my daughter grows up and is able to enjoy her life with out any marks on her skin do you think she would hate the man for his ad? The man makes a living doing plastic sugery and spends his spare time doing Pro Bono work on severely burned patients, that otherwise could not afford reconstructive plastic surgery. So unless NJ is going to mandate that women go back to wearing bathing suits of the 50’s I would suggest we not get bent out of shape about seeing cleavage 500 ft up when it is all around us at the Jersey shore.
By TigerHawk, at
Wed Aug 15, 07:07:00 AM:
Well, ltoons77, speaking for myself I have no problem with Dr. Racanelli's ad, claims of surgical perfection notwithstanding. There is no denying, though, that the procedure of aesthetic breast enhancement is, shall we say, politically sensitive in certain quarters. Certain women to whom I'm related, for example, think that the idea that perfectly healthy women would undergo surgery to please men is strong evidence that the relationship between the genders is not yet healthy. She believes, I think, that anybody who would exploit that dynamic for profit is, in effect, taking advantage of the emotional weakness of certain women. That is why I thought that the ad was bound to provoke a fair amount of conversation, which is the hallmark of good advertising.
