Friday, July 03, 2009
Rebranding the pachyderm
An advertising agency has taken it upon itself to use the power of crowds to help rebrand the Republican party:
Our eight week (more or less) mission: To help the Republican Party find its way in these troubled times. For the record, we're not Republicans OR Democrats, and the G.O.P. is NOT a client of ours.
We're Story Worldwide, the world's first Post-Advertising agency, and we do this kind of thing for major brands all the time. The difference: This time we're asking YOU to help us because, hey, it's your country.
We intend this to be a fun social experiment. Just be thoughtful and helpful: No bashing, no flaming. Comment often, come back to see progress, tell your friends. Together, we can heal the elephant.
It might be astroturfing, or it might be real. Either way, a chance to make yourself heard. Heaven knows the GOP can use just about any help it can get, even unsolicited from advertising agencies trolling for business.
1 Comments:
By 
Elijah, at
Fri Jul 03, 12:39:00 PM:
Branding and narrative -
how tax and spend morped into hope and change
from your thread...
Eat statins like there is no tomorrow
TigerHawk at 7/01/2009 10:04:00 PM
a standard paradigm is that atherosclerosis is a lipid disease but a good amount of evidence suggests it is also an inflammatory disease
statins may confer beneficial cardiovascular effects by also decreasing inflammation, which can be measured clinically via hs-CRP
see the JUPITER study and rosuvastatin (Crestor)
