Sunday, November 15, 2009

Diabolical advertising 

Am I the only one who just noticed the ads for the Reebok "EasyTone" shoe, which allegedly produce "better legs and a better butt with every step"? These are running on my health club TV right now.

I did not know that Reebok had written off the feminist market.


By Blogger Maguro, at Sun Nov 15, 08:53:00 PM:

Birkenstock has the feminist market cornered.  

By Blogger randian, at Mon Nov 16, 04:54:00 AM:

I think that butt has more to do with good genetic fortune than Reebok shoes.  

By Anonymous Anonymous, at Mon Nov 16, 06:10:00 AM:

Well, I certainly appreciate the ad campaign.  

By Anonymous Anonymous, at Mon Nov 16, 09:55:00 AM:

You were expecting some bow in the direction of fitness and/or health?

Perhaps Reebok thinks that the "feminist market" no longer exists, if it ever did, given the reaction prominent feminists had to Sarah Palin. All they did was concentrate on her looks, perhaps persuading Reebok they could safely do the same in this campaign.  

By Blogger RPD, at Mon Nov 16, 11:26:00 AM:

These commercials were obviously written by men who flunked out of their women's studies classes.  

By Blogger Miss Ladybug, at Tue Nov 17, 12:05:00 AM:

I do exercise regularly, and have lots A LOT of weight since the first of the year. These commercials don't do anything for me, and doesn't improve my opinion of Reebok...  

By Anonymous Anonymous, at Wed Dec 02, 05:42:00 PM:

These ads are sexist and set us back 50 years!
Do something about it!


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