Friday, June 04, 2010

Annals of advertising: BP's public relations campaign 

BP has launched an ad blitz to defend its public image. Speaking as a stockholder of the company and longstanding booster of the oil industry, it seems like the wrong moment for defensive ads. It makes it look as though the company is more worried about its image than capping that hole in the ocean floor. Even if it actually can do two things at once, it should wait until it has plugged that bastard before begging forgiveness.

Related: A contest to design new logos.


By Blogger Georg Felis, at Fri Jun 04, 02:05:00 PM:

My vote is for the logo on Despair.com

BP We bring oil to your shores.  

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